Tag Archives: strategy

The Hub and Spoke Digital Marketing Strategy Delivers Value

The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin, The Business of Business Podcast, Roy Barker

The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don’t always need to next shiny object in messaging. More figure out what works and replicate it.

Authenticity is a Great Way to Connect With Your Audience

Authenticity is a Great Way to Connect with Your Audience Featuring Ashleigh Chanel, The Business of Business Podcast, Roy Barker

Authenticity is a great way to connect with your audience. There’s an old saying, “Be yourself, everyone else is taken”. How true is that saying? When we try to be someone we arent it really hinders our connection with others. It can also make us uncomfortable with what we are trying to accomplish. Be yourself, you will resonate with those you need to resonate with!

People Buy People: Trust Is the True Currency of Sales

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People Buy People: Trust Is the True Currency of Sales Featuring Rob Elliott

People buy People. Trust. The internet has contributed to sales becoming a lost art. We have gotten use to a consumer selecting a button on a website we have forgotten how to talk to them. This may work for more transactional products and services but for high ticket items, you still need to be able to convey how you add value. Be patient, follow up, and develop trust with your prospect.

Self-Awareness and Self-Efficacy Are Important To Being Charming and Disarming

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Self-Awareness and Self-Efficacy Are Important To Being Charming and Disarming Featuring Salman Raza, The Business of Business Podcast, Roy Barker

Self-Awareness and Self-Efficacy Are Important. Being self-aware is key to a lot of things in life. We also need to be very aware of others we are wanting to communicate with and build relationships with. We have to take into account the individuals, cultural differences, surroundings, social, emotional, and behavioral theories to be successful in relationship building.

Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across

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Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across, The Business of Business Podcast, Roy Barker

Quit Pitching your prospects. Are you still using old sales pitches? Give them all the facts and figures and then squeeze them for the close? Try storytelling as an alternative. Develop a story that involves their problem and then how you solved it. This should be based on past experiences you have had with other clients. This will put them at ease and work magic.

Use Neuromarketing Science For More Efficient and Effective Marketing

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Use Neuromarketing Science For More Efficient and Effective Marketing Featuring Felix Cao, The Business of Business Podcast, Roy Barker

Use Neuromarketing science. What makes your consumers have loyalty? How does the consumer want to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer all of these questions, connect with our consumers in a deeper more efficient manner.

How To Scale Your Business With Facebook and Instagram Ads That Convert

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How To Scale Your Business With Facebook and Instagram Ads That Convert Featuring Shelby Fowler, The Business of Business Podcast, Roy Barker

How to scale your business. If you are looking to scale your business today you can’t discount the value of advertising on channels like Instagram and Facebook. Learn how to develop and run ads that convert

Is Anxiety Impeding You From Creating Healthy Professional Relationships?

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Is Anxiety Impeding You From Creating Healthy Professional Relationships? Featuring Adam Wiseman, The Business of Business Podcast, Roy Barker

Is anxiety impeding you? Create healthy professional relationships. Anxiety can affect all of our different professional relationships and hold us back from success. Whether it’s our clients, co-workers, managers, or vendors. Anxiety will also affect our productivity when interdependent relationships are needed. Toxic people and relationships can be turned around with the right tools.

Amazing Sales Lessons Learned Selling Door To Door in New York City

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Amazing Sales Lessons Learned Selling Door To Door in New York City Featuring Wendell Jordan, The Business of Business Podcast, Roy Barker

Amazing Sales Lessons Learned Selling Door To Door in New York City Featuring Wendell Jordan Amazing Sales Lessons. A lot of new salespeople get call reluctance on the phone making cold calls. What if you were in New York City knocking on doors? Now that is face to face and… Read more »

Take Your Employee Benefits and HR Function To The Next Level

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Take Your Employee Benefits and HR Function To The Next Level Featuring Lauren Winans, The Business of Business Podcast, Roy Barker

Take Your Employee Benefits and HR Function To The Next Level Featuring Lauren Winans Take your employee benefits and HR function to the next level. In today’s environment, employee benefits make the difference in attracting great prospects and retaining great employees. What are good benefits? What are prospects and employees… Read more »