Regardless of your brand’s size or niche, digital marketing is a must. If you want to reach your customers, you need to meet them where they are – and that means your brand needs to have an undeniable online presence.
However, executing an effective digital marketing strategy isn’t always easy. That’s especially true for business owners who are already wearing a lot of hats.
But you shouldn’t despair. To get more out of your 2022 digital marketing strategy, here are just a few tips you’ll want to try.
The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don’t always need to next shiny object in messaging. More figure out what works and replicate it.
Authenticity is a great way to connect with your audience. There’s an old saying, “Be yourself, everyone else is taken”. How true is that saying? When we try to be someone we arent it really hinders our connection with others. It can also make us uncomfortable with what we are trying to accomplish. Be yourself, you will resonate with those you need to resonate with!
People buy People. Trust. The internet has contributed to sales becoming a lost art. We have gotten use to a consumer selecting a button on a website we have forgotten how to talk to them. This may work for more transactional products and services but for high ticket items, you still need to be able to convey how you add value. Be patient, follow up, and develop trust with your prospect.
Self-Awareness and Self-Efficacy Are Important. Being self-aware is key to a lot of things in life. We also need to be very aware of others we are wanting to communicate with and build relationships with. We have to take into account the individuals, cultural differences, surroundings, social, emotional, and behavioral theories to be successful in relationship building.
Quit Pitching your prospects. Are you still using old sales pitches? Give them all the facts and figures and then squeeze them for the close? Try storytelling as an alternative. Develop a story that involves their problem and then how you solved it. This should be based on past experiences you have had with other clients. This will put them at ease and work magic.
Use Neuromarketing science. What makes your consumers have loyalty? How does the consumer want to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer all of these questions, connect with our consumers in a deeper more efficient manner.