Tag Archives: marketing

Persistence Drives An Overnight Success Two Years in the Making

Persistence Drives An Overnight Success Two Years in the Making, The Business of Business Podcast, Roy Barker

Persistence drives overnight success. They’re very few overnight successes in this world. I think it’s actually a disservice to call someone that term. It discounts all the years and hard work they put in to be successful. Probably even some failures mixed in. It’s not easy. You have to show up and grind it out every day. Be persistent and consistent.

Authenticity is a Great Way to Connect With Your Audience

Authenticity is a Great Way to Connect with Your Audience Featuring Ashleigh Chanel, The Business of Business Podcast, Roy Barker

Authenticity is a great way to connect with your audience. There’s an old saying, “Be yourself, everyone else is taken”. How true is that saying? When we try to be someone we arent it really hinders our connection with others. It can also make us uncomfortable with what we are trying to accomplish. Be yourself, you will resonate with those you need to resonate with!

Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across

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Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across, The Business of Business Podcast, Roy Barker

Quit Pitching your prospects. Are you still using old sales pitches? Give them all the facts and figures and then squeeze them for the close? Try storytelling as an alternative. Develop a story that involves their problem and then how you solved it. This should be based on past experiences you have had with other clients. This will put them at ease and work magic.

Use Neuromarketing Science For More Efficient and Effective Marketing

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Use Neuromarketing Science For More Efficient and Effective Marketing Featuring Felix Cao, The Business of Business Podcast, Roy Barker

Use Neuromarketing science. What makes your consumers have loyalty? How does the consumer want to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer all of these questions, connect with our consumers in a deeper more efficient manner.

How To Scale Your Business With Facebook and Instagram Ads That Convert

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How To Scale Your Business With Facebook and Instagram Ads That Convert Featuring Shelby Fowler, The Business of Business Podcast, Roy Barker

How to scale your business. If you are looking to scale your business today you can’t discount the value of advertising on channels like Instagram and Facebook. Learn how to develop and run ads that convert

Finally, You Published That Awesome Blog or Social Media Post. What Now?

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Finally, You Published That Awesome Blog or Social Media Post. What Now? Featuring Alison Ver Halen, The Business of Business Podcast, Roy Barker

It’s very difficult today to market without including content. Your audience has grown dependent upon it. They want it and they expect it. Tuning up your SEO to make sure your message is seen is also important. But now you have posted this awesome content and someone has seen it, now what? What is the next step? What action do they need to take?

Effective Sales Messages Result In Increased Leads, Sales, and Profits Featuring Herbert Innocent

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Effective Sales Messages Result In Increased Leads, Sales, and Profits Featuring Herbert Innocent, The Business of Business Podcast, Roy Barker

Effective Sales Messages. Messaging is a must today. It’s tricky. How much is enough? How much is too much? Who are we talking to? What channels do they live on? How often should we be messaging? These are all great questions we need to be asking ourselves. What do we need to drive traffic to our site, our funnel, our podcast or wherever we need our audience to go.

A Beginners Guide To Paid Online Advertising, A Road Map For Success

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A Beginners Guide To Paid Online Advertising, A Road Map For Success Featuring Geoff Crain, The Business of Business Podcast, Roy Barker

A Beginners Guide To Paid Online Advertising, A Road Map For Success Featuring Geoff Crain Have you ever wondered where to start your digital advertising journey? There are so many options for messaging and channels you must consider. Getting started is the hardest part. Once you are out there, continue… Read more »

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan

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Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone, The Business of Business Podcast, Roy Barker

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone Podcast Hosting or Guesting. Podcasting as a marketing tool. There are a few ways you can win by being a podcast guest. You get exposure to the podcast audience, build a backlink, and a great… Read more »

Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist!

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Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo, The Business of Business Podcast, Roy Barker

Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo Hit a revenue ceiling? Sometimes that next step is the most elusive but the most productive and beneficial one you can take. Most businesses go through this. They reach a point they cant breakthrough. That’s… Read more »