Tag Archives: Content

How to Get More Out of Your Digital Marketing Strategy in 2022

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How to Get More Out of Your Digital Marketing Strategy in 2022, The Business of Business Podcast, Roy Barker

Regardless of your brand’s size or niche, digital marketing is a must. If you want to reach your customers, you need to meet them where they are – and that means your brand needs to have an undeniable online presence.

However, executing an effective digital marketing strategy isn’t always easy. That’s especially true for business owners who are already wearing a lot of hats.

But you shouldn’t despair. To get more out of your 2022 digital marketing strategy, here are just a few tips you’ll want to try.

Finally, You Published That Awesome Blog or Social Media Post. What Now?

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Finally, You Published That Awesome Blog or Social Media Post. What Now? Featuring Alison Ver Halen, The Business of Business Podcast, Roy Barker

It’s very difficult today to market without including content. Your audience has grown dependent upon it. They want it and they expect it. Tuning up your SEO to make sure your message is seen is also important. But now you have posted this awesome content and someone has seen it, now what? What is the next step? What action do they need to take?

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan

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Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone, The Business of Business Podcast, Roy Barker

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone Podcast Hosting or Guesting. Podcasting as a marketing tool. There are a few ways you can win by being a podcast guest. You get exposure to the podcast audience, build a backlink, and a great… Read more »

What Is Influencer Marketing? Why You Should Care and Embrace It with Gordon Glenister

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What is influencer marketing? Gordon Glenister, The Business of Business Podcast, Roy Barker

What Is Influencer Marketing? Why You Should Care and Embrace It with Gordon Glenister What is influencer marketing? An influencer is somebody that can affect change in the behavior of others through trusted opinion, knowledge, and competence. So it’s very simple in those terms, anybody can actually become an influencer…. Read more »

Episode 2 Content Creation with Heather Deveaux

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The Business of Business Podcast Episode 2 features an interview with Heather Deveaux freelance writer discussing content creation. Heather loves helping clients who need specialized content for websites, blogs, or other writing needs. Heather’s unique ability to create content that conveys your message to customers will result in more value, more authority,… Read more »