Tag Archives: Business

People Buy People: Trust Is the True Currency of Sales

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People Buy People: Trust Is the True Currency of Sales Featuring Rob Elliott

People buy People. Trust. The internet has contributed to sales becoming a lost art. We have gotten use to a consumer selecting a button on a website we have forgotten how to talk to them. This may work for more transactional products and services but for high ticket items, you still need to be able to convey how you add value. Be patient, follow up, and develop trust with your prospect.

Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across

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Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across, The Business of Business Podcast, Roy Barker

Quit Pitching your prospects. Are you still using old sales pitches? Give them all the facts and figures and then squeeze them for the close? Try storytelling as an alternative. Develop a story that involves their problem and then how you solved it. This should be based on past experiences you have had with other clients. This will put them at ease and work magic.

Use Neuromarketing Science For More Efficient and Effective Marketing

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Use Neuromarketing Science For More Efficient and Effective Marketing Featuring Felix Cao, The Business of Business Podcast, Roy Barker

Use Neuromarketing science. What makes your consumers have loyalty? How does the consumer want to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer all of these questions, connect with our consumers in a deeper more efficient manner.

Profitability and Social Responsibility: Doing Well By Doing Good Is Possible

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Profitability and Social Responsibility Doing Well By Doing Good Is Possible Featuring Lynn Yap, The Business of Business Podcast, Roy Barker

Some business leaders tell you they can’t be both profitable and socially responsible. I think they are saying they can’t maximize their bonus structures by making decisions that have positive social impacts. A growing number of business leaders are dispelling this myth by leading with profits and social responsibility.

Stop Doubting Yourself And Make It Happen With Astounding Confidence

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Stop Doubting Yourself And Make It Happen With Astounding Confidence Featuring Rachel Chung, The Business of Business Podcast, Roy Barker

Stop Doubting Yourself And Make It Happen With Astounding Confidence Featuring Rachel Chung Stop Doubting Yourself! Life can be tough even for those with a lot of self-confidence. It’s tough to keep that positive attitude. We can continue to doubt ourselves and our decisions. In order to reach our full… Read more »

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan

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Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone, The Business of Business Podcast, Roy Barker

Podcast Hosting or Guesting, A Great Addition To Your Overall Marketing Plan Featuring Elizabeth Pampalone Podcast Hosting or Guesting. Podcasting as a marketing tool. There are a few ways you can win by being a podcast guest. You get exposure to the podcast audience, build a backlink, and a great… Read more »

Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist!

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Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo, The Business of Business Podcast, Roy Barker

Hit A Revenue Ceiling? Not To Worry, You Need a Sequencing Strategist! Featuring Danna Olivo Hit a revenue ceiling? Sometimes that next step is the most elusive but the most productive and beneficial one you can take. Most businesses go through this. They reach a point they cant breakthrough. That’s… Read more »

Overworked and Overwhelmed Business Owner? Help Is Here Don’t Sacrifice Any Longer

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Overworked and Overwhelmed Business Owner Help Is Here Don't Sacrifice Any Longer with Kasey Compton, The Business of Business Podcast, Roy Barker

Overworked and Overwhelmed Business Owner? Help Is Here Don’t Sacrifice Any Longer with Kasey Compton Overworked and overwhelmed business owner. When you in growth mode it’s easy to start feeling overwhelmed and working too much? You probably got into the business for the perks of ownership. Between doing your books,… Read more »

An Open Mind And A Willingness To Learn Go A Long Way Toward Your Success

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An Open Mind And A Willingness To Learn Go A Long Way Toward Your Success with Kawan Karadaghi, The Business of Business Podcast, Roy Barker

An Open Mind And A Willingness To Learn Go A Long Way Toward Your Success with Kawan Karadaghi An open mind, the first step to mastery is apprenticeship. Find something you are interested, then find an expert doing it as a mentor. It’s important to immerse ourselves in order to… Read more »