Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility

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Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility with Bobby Machado

Bobby discusses steps we can take involving our own site in order to improve the SEO. We pick up after our keyword searches and move to check our existing content to see if it reflects our keywords we want to use. We want to optimize for a theme. It is good to develop a sitemap to follow as you build out or tweak the site. Use of headers.

About Bobby:

Bobby is the CEO and Lead Strategist at Signa Marketing, CEO at Sector 7 Apps, and a partner at Quick Job Products with his brother Cesar Machado.

As a kid, Bobby always had an interest in business such as providing landscaping services, training horses, or reselling “Tang” back to his parents during 5 grade. His experience in the digital world began when he taught himself how to code websites in high school, which turned into a way for Bobby to make money on the side while racing motocross, which remains as one of his passions to this day.

After he stopped competitively racing at the age of 22, Bobby decided to focus his full-time efforts in web development as a freelance web developer, which then introduced him into the digital marketing world. Being the analytical and creative type, Bobby developed a passion for digital marketing and data.

After working at an automotive digital marketing agency as a paid media specialist, managing a little over $300,000 per month in Google Ad spend for several auto dealerships in the United States, Bobby combined my passion for business and launched Signa Marketing.

Signa Marketing currently makes up about 70% of Bobby’s time and he enjoys hosting a Signa Marketing show named “Blueprint”, in which he answers any and all user-submitted questions on how to market their business online. New episodes are released on Signa Marketing’s YouTube Channel.

Overall, Bobby enjoys being immersed in anything “digital” that has a positive impact on people and humanity.

Signa Marketing Website

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Full Transcript Below

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (00:03):

Hello, and welcome to another episode of the business of business podcast. I’m your host, Roy. This is one of our digital marketing series on SEO episode number two. Uh, we’re going to be talking with Bobby with Signa media, um, uh, Signa marketing, excuse me, with Signa marketing. And, uh, we’re going to be talking today about the on-site SEO. So Bobby, thanks for being with us again. We appreciate your, uh, helping us with this SEO. Unraveling it for us. Telling us where we need to put our attention and you know why we need to worry about certain issues.

Bobby – Signa Marketing (00:35):

Oh, of course. That’ll happen. Happy to do so. Yeah. SEO is one of my favorite, uh, subjects. Um, and it’s, it’s, uh, it’s amazing. It’s a puzzle that can always be put together. So yeah, I’m excited to dive into the on-site aspect of it today.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (00:46):

Yeah. And if you, uh, this is the first episode you’re listening to, you may want to go back one week. We, uh, uh, posted episode one where we kind of just went over, you know, the generals of SEO. Who it’s for, why we should care about it and the building blocks. And I think we’re going to pick up there with our, uh, key keyword. You know, the, the place to start is let’s look at the keywords to see what people are actually searching for.

Bobby – Signa Marketing (01:10):

Yes, yeah, no, exactly. So kind of where we left off exactly as is keyword research and how to conduct it. So, uh, again, for context, uh. When we start to dive into SEO, keyword research really dictates and drives the strategy from there. And it’s really as a domino effect from there. So we start with keyword research to understand, you know. What exactly are, is our end users searching for in relation to our product or service.

We start to ask ourselves, okay. Well, if we have an existing site. We ask ourselves, does any of our current content on our site even meet those. Those key phrases or answer those questions. And we start, you start to try to make sure that you’re matching everything driven. Uh, based off of, uh, the user of what they’re searching for. So a really good, uh, free tool that you can. Everyone can use is the Google keyword planner in, in any Google ads account.

Bobby – Signa Marketing (02:05):

And that tool is going to give you at least, uh, an idea of, of the keywords. Like after you’ve identified certain keywords that you want to go after, you can bet them, you can see, okay, are people actually searching for these keywords as their search volume behind it? Um, and, and with that tool, it’ll also give you an estimated, uh, average cost per click.

And typically he wants to have a high cost per click. Meaning that, you know, they’re pretty competitive are indications. That there are actually very valuable keywords. That there’s some buying intent intent behind them. Uh, because advertisers is not going to waste money on keywords that don’t have buying intent usually behind them. Right? So, um, using a free tool like that can definitely start.To at least give you a foundation from a keyword research standpoint. Of what type of content you should have on your website, what pages should exist on your website, et cetera.

If you want to take your keyword research up a notch. You can use a paid tools like SEM rush or age refs. Uh, those are great tools for conducting even deeper keyword research. Uh, but that’s where you want to start as your keyword research. And that’s going to drive the rest of your SEO strategy from onsite perspective.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (03:12):

Yeah. And, and I’m, uh, uh, very much a novice novice at this. So, um, uh, I will pose this as a question to you that, so sometimes when we look up keywords. We’ll actually see that there may be a phrase that’s associated with that. So I guess part of looking that up is that maybe there’s two or three words we could actually string together to make that, uh, a searchable. Are whatever our title or whatever. Our content, even more searchable with more words strong in there. Is that correct?

Bobby – Signa Marketing (03:39):

Yes. Yeah. A hundred percent. It’s, it’s almost, I always kind of preached that. We want to get away from the idea of just optimize one page for one keyword or one key phrase. It’s really a beam that you’re trying to optimize for. And so you’ll, you’ll try to find that, that top level cat, uh. Keep raise that has the most search volume. But to what you mentioned right now, there’s going to be a ton of other keyword variations.

That mean the same thing or, or 90% closely related to that main keyword. Um, that maybe have lower search volume. But you want to make sure that those are included, encountered and counted for, uh, within your onsite SEO strategy. So, absolutely.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (04:16):

Yeah. And dependent upon the industry too. We may have very specific words that we use within an industry. That if the consumer’s not familiar with those technical terms. They may be, uh, searching, using some combination of different words. And that’s one thing I’ve noticed about, uh, like the SEM rush I’ve used that prior in that. Uh, if you put a broad category in. Sometimes you may be surprised at the different words that come up for that category.

Bobby – Signa Marketing (04:46):

Oh yeah, absolutely. Yeah. SEM rush has a neat, uh, tool has been, uh, uh. The keyword magic tool for that, because you’ll find even a couple of columns. One column is questions that are related to the subject matter. And it’s great. Because if you’re trying to find blog content to write for, it’s giving it to you right there. What people are asking, you know, the search engine.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (05:07):

Yeah. Yeah. And so the number on the right, the number of searches is there a good. I realize that each phrase that we put into search it may have its own grouping. But, you know, I was looking at one the other day. That had like the top one had 10,000, but then we got down into the hundreds. Is there a line that. There we want to cut off or as long as it’s getting, uh. Some in the hundreds of search traffic, is that good?

Bobby – Signa Marketing (05:32):

Yeah. So there’s, there’s a couple of factors that come into play. Because it depends, uh, where you’re currently at in your SEO journey. And so, uh, for example, if you have a really high authority website, um, I mean like super high, like say you’re, I mean, even like Forbes or something like that, for them, you know, they have so much authority that they know they’ll, don’t go for the most likely the key, the key phrases for a term that has the most search volume in the sense that because they have so much authority that they know that they can most likely rank for it. Right.

A small business that tries to go for a insanely competitive keyword that has a hundred thousand search searches per month. Yeah. The reality is that they’re most likely not going to rank for it. So they got to drill down and find keywords that are more in their, in their tier of authority, really, if we’re going to, uh, rank for, and that’s also talking from a national SEO perspective when it comes to local SEO.

Bobby – Signa Marketing (06:31):

Yeah. Those, those, uh, that search volume is definitely going to be lower depending on the service that you’re offering and stuff like that too. So, you know, if you’re a service based business in a local area, maybe the search volume for a keyword or key phrase is, you know, maybe a few thousand per month or maybe even just 800 per month or something like that. Um, so, so there’s going to be variables like that when it comes to that geographic location, because a search volume for a specific service in LA compared to a small city in Nebraska or something like that, that search volume is going to, uh, uh, uh, be different within those two areas.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (07:05):

Okay. Okay, cool. So that kind of leads us into the next topic is the, the URL structure. And you’ve talked a little bit about domain authority. So what does all that mean for us?

Bobby – Signa Marketing (07:16):

Yeah. So, so say for example, you complete, you complete all your keyword research and you’ve identified. And let me back up one second. Two is, say, for example, you’re a, a S uh, a small business and it’s a service-based business and you have three services. So each of those services, you’re going to conduct keyword research for each service to understand, you know, what is, what are people actually searching on, on a search engine related to service number one, and then we’ll do that for service number two, and then number three.

That process will that then lead into the URL structure of a website, because then you’re starting to look at how to organize a website. So first I would start with your homepage. And then after that, you’ll have your three service pages and then a contact page. Most likely I, didn’t probably a blog so that you can work on top funnel stuff there, but, um, that’s where you start to, to, uh, look at the architecture of a website.

Bobby – Signa Marketing (08:10):

And it is very, um, it’s all about organizing information. That’s how the search engines like they they’re really looking at how is information organized and the better that we organize the information to make sense to anyone, uh, then the, the better, uh, for search engine crawler and also does a user. Okay. Um, so, so that, that’s the output of getting a site map. And so once you look, and so that’s the result and the deliverable from doing that exercise is really, you’re looking to get to a site map of what, how, what are the pages that need exist on my website, and then how are they organized?

Which pages are sub pages of other pages and just going through that organization like that, um, once you get to that point and you’re like, okay, great. I have my site map. I know the type of site that I need to build or how to restructure my current website, uh, then from there, uh, you want to make sure that each page really has honed in, in terms of the exact keyword topic that it’s going to be optimized for. Um, and so once you get to that point, then everything’s a domino effect because each page has a purpose.

And so, for example, what the service number one, you’ll say, okay, cool. I know what the keyword research, what the keyword for this pages. Um, and now I can write my title tag am I meant a description, uh, to carry that keyword strategy within those two items there. So that’s kind of like the process there too, at least starting the title tag and even the meta-description process.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (09:37):

Okay, awesome. So, um, content, you know, I, I’m a firm believer in content marketing. I mean, I think that’s how we differentiate ourself from other people is, uh, putting out thoughtful content, being helpful, not being afraid. You know, we’re not giving away the secret sauce usually, uh, easily when we give away some good details, we’re actually explaining to the consumer how it may be a lot more difficult for them to do this themselves than reaching out and hiring an expert. So, uh, let’s talk a little bit about, you know, the content

Bobby – Signa Marketing (10:11):

For sure. Absolutely. And even just to string these two items together, uh, w from title tag, meta to content, I also did want to mention that. So I touched on having your keyword research or your keyword category, uh, integrated into your title tag. You want in your meta description, not because it actually increases rankings or anything like that. Your meta description is actually all focused on increasing your click through rate.

So you just want to make sure that it’s, it’s supportive of the headline, uh, because how we mentioned earlier, uh, earlier is that, you know, there’s only 10 positions on Google and so everyone’s fighting for it. So you want to make sure that your listing sticks out. Um, but the cool thing about adding your keyword within the meta description is that if people are searching it, it’s actually going to be bolded. And that’s just like those little items are things that can help boost your clicks, the rate.

Bobby – Signa Marketing (11:02):

Um, so then from there, it does lead us into the page content, because this is honestly like, like a high level, like easy ratio just to, to, for people to use, but it it’s pretty safe to at least have that keyword category of keyword phrase appear at least every 150 words throughout a piece of content, just naturally. It’s not something, you know, plus, or minus that it’s not, you know, uh, you know, be all, it’s not the Holy grail or anything like that, but that’s a good rule of thumb is about every 150 words.

This keyword or key phrase is going to appear naturally within the content itself. From there, you also want to make sure that your content is well organized. And what that means is, you know, making sure that the end user, when they’re going through the content, they understand what’s a heading and they’re reading that it made is the introduction. Then it goes into some major points sections. And so that’s where you’d use your, uh, H twos. Um, and then maybe an H two topic has to be broken into H threes to really get more details of that object subject.

So it’s all about just organizing content that makes it really easy for the end user to consume and understand where they’re at in their journey of consuming this, this article or this piece of content. So, yeah,

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (12:16):

Uh, I want to back up for just a minute to the meta descriptions, because, you know, we were talking about a time on the page and we want people to stay on your site longer. So it’s, it’s important not only to have one, but if you change your page or tweak it, make sure that your meta descriptions, uh, keep up because the worst thing you can do is say, you know, I’m going to tell you about, um, you know, how to fix your garage door, how to buy one, you click on it.

And it’s something totally different. You know, people will leave your page immediately because they think it’s, you know, there’s something wrong with this. I’m going to go to somebody else. So it’s just a good idea because that’s kind of your, if I’m not mistaken, that’s kind of like your, uh, you know, your teaser, your advertiser, like, this is what we’re going to talk about. If you click on this link here.

Bobby – Signa Marketing (13:03):

Yeah. That’s exactly. Yeah. And, and that’s the thing, I mean, say, say Google rewards you with rankings and traffic and how we mentioned. I mean, if they don’t see that historical behavior of people landing in city, staying on the site of that page stuff, it’s going to affect your rankings. And so 0.2. So yeah, what you mentioned is it’s highly important to stay relevant. Yeah.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (13:25):

So the other thing not to belabor the page content either, uh, it’s simple, but as a non-rider, you know, one thing I was never used to doing is putting those, uh, uh, the, the titles in. And so what they ask you to do, I think in some, you know, riding platforms, it’s about every 150 200, maybe 300 words. They want you to break it up, have a new title, and then you can use that either the H two it’s the size of it, or the H four, it’s a little bit smaller, but you use those in order to kind of break up the page where readers can, I guess it’s a site map for the content.

I actually, people can look at those titles and see kind of where we’re going with this or skip around. So it’s, it’s a good, it’s a good thing to add. And if you’re, if you’re like me, if you’re a non-rider rider, it’s very important and I never really saw the need for it, but, you know, especially the more we talk about SEO, the, the more important that they really are.

Bobby – Signa Marketing (14:21):

Oh yeah. A hundred percent. Yeah. You’ll even find, um, really, really long pieces of content that are just jam packed with a lot of good information. And they’re almost, you’ll find them online as like guides or like, you know, they’re not even a blog article may, or they’re like four or 5,000 words. Right. Um, but, uh, you’ll find that a lot of them, even at the top for people are large pieces of content. They’ll be very organized with headings, but they’ll even have a table of contents at the very top at our anchor LinkedIn stuff like that.

And, uh, Google loves that too, because I mean, now in search, people have probably noticed that when they have a question they’ll type into Google and Google is feeding answers, even from aspects that are in the middle of the page. And when you click on it, it’ll actually take you straight to the middle of that page. Um, and so it’s, it’s gaining insanely dynamic, which is awesome for the end user. But, you know, it’s important that from us as business owners or publishers, that we’re taking all those items into account so that we can maximize the opportunity for optimization.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (15:18):

Yeah. And it’s funny, you mentioned that because this week I’ve noticed that, you know, it used to every now and then you would, if you did a search for how to, or something, you might get a little paragraph that opened up at the top, but now I’ve noticed that as you click down, even through the page, it starts opening up and it’ll give you a block of text from that article to check out before you even clicked. So,

Bobby – Signa Marketing (15:39):

Oh yeah. Yeah. It’s definitely been nice for me with any questions I have. It just takes me straight to it. It’ll be something that’s highlighted in yellow. I’m like, dude, this is awesome.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (15:48):

Right. All right. So, um, uh, so internal linking, you know, there’s some other things that even though we’ve got a great article written, we’ve broken it up with some, uh, subtitles subtopics. Um, so now let’s talk about internal linking and then also, uh, pictures and images. I think that’s also very important.

Bobby – Signa Marketing (16:09):

Yeah, absolutely. So, uh, well, one aspect of optimizing content is apps is definitely internal linking and internal linking is, uh, is related to having internal links that point to other pages within your website. So it’s not taking a person out or anything like that. Um, and I’ll, I’ll, I’ll touch on outbound links, but right now it’s just for internal links. Yeah. Um, what, what you’re always asking yourself is what’s beneficial for the user user experience.

Always just use that as your anger, because that’s what a search engine is looking for. And so say for example, you have a page or a blog post, and you’re going through the content. And when you find out, uh, uh, uh, mention that ties into another aspect of your site or anything like that, um, those are opportunities to create an internal link to feed, to, to point that a user in that direction, if they need it, you know, they need, uh, uh, they have a question about, you know, whatever they read that they can get answered.

Yeah. And so that’s what you’re just looking for is from a user experience standpoint, especially if they have a, uh, a paragraph and you mentioned some term that maybe doesn’t make sense to them, but you have another piece of, uh, of content that answers that you would in turn up that, yeah.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (17:21):

One thing I’ve just done on my, uh, on my personal website where I talk a little bit about employee retention is, so what I did is I’ve got like 10 or 12 steps that we need to walk through with each one has their own page with its own content. But what I’ve done is at the bottom, I put the link to that next page. So it makes it easier for them to go from number one, to number two, without having to go back up to the, you know, the top and get in back into the, the menu again. Yes. Yeah. That,

Bobby – Signa Marketing (17:50):

That exactly. There’s also, uh, uh, this is kind of gets more heavier into the technolog, uh, technical aspect, but I’ll touch on that a little bit is, is how, uh, how backlink authority juice is being funneled into the, to the site. So when, say for example, you have a high authority website, uh, with a backlink to one of your pages. Then that page should have internal links that are natural, that are beneficial to the user, that those internal links are actually gonna, uh, uh, capture some of that authority Jews it’s going to get dispersed.

So imagine just that this juice of authority gained this person to the site, uh, uh, as, as it makes its way through. And it gets diluted, you know, as you get pages deeper and deeper, I guess I alluded to the fence. Um, but that’s something that’s also, why is internal linking so important because, you know, though you have a back link that’s pointed to age a, but B and C are links are, would internally then Dell benefit some juice too. Okay.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (18:49):

Okay. Awesome. Yeah. So let’s talk about images right quick. Um, just it’s a must have nowadays. So we can’t, we, we probably really shouldn’t just post anything that strictly texts. We need to find some kind of an image. And again, uh, my opinion stock images are good and they have their, their moment and their place. But if we could take a, a real live image of us or our, our workplace or our process or our vehicles or whatever, to me, it always adds that connection from somebody that may have just hit the site, trying to figure out, you know, who is Bobby. Really?

Bobby – Signa Marketing (19:24):

Yeah, no, that’s an excellent point. I always start with authentic photos and yeah, if you’re, if it’s, uh, you’re on a budget Pence or just resources at the time, then yeah. You can default to using a relevant stock photo for sure. Yeah. Um, and that’s, yeah, I, that’s a great point right there. Uh, when it comes to optimizing the image on a page, uh, there’s a few factors you want to look at a force size, uh, how big is this image?

Is it going to take forever to load stuff like that? And so you want to make sure that it’s, uh, compressed, but without losing the quality and ensure that it’s going to load fast. Um, if you have a web development team, uh, do inquire about different, uh, formats that that image can be rendered in because you can have one image, but different copies of it, depending on what device is going to be rendered on.

Bobby – Signa Marketing (20:13):

And that way you can optimize for mobile. So that if it, if the browser is, uh, the server dictates, Oh, okay, this is this, um, Paul’s coming from a mobile, uh, user, then it’s going to use the mobile version of the image. So that it’s even the bastard, but like that. Okay. So I’m kind of just keeping it super high level in that technical aspect, but you have felt the team definitely inquire about the different formats of one single image. Uh, so you can even optimize for that way. Um, the other items, it’s going to be all texts, entitled tags.

And with those, that’s the opportunity to make you, um, he were to re enrich the, the image itself to basically describe what’s occurring, what that image is related to. Um, and so, and that is important that that image is related to the keyword subject matter of the actual page as a whole. So, uh, that’s important as well, but visual search from Google’s perspective is really important. And so that’s why making sure that all your images are properly optimized, Google along the way.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (21:13):

Yeah. Okay, great. Which kind of leads into the technical portion. Um, science speed it’s I used to, there was a place you could go to kind of run some tests, but you do get deemed where if your speed, if your page doesn’t load up fast enough, which has to do with the images and some other things, but talk about that for me.

Bobby – Signa Marketing (21:34):

Yeah. Yes. Yeah. So more and more, uh, uh, technical SEO is, is incredibly important. It’s always been really important, but, um, now from a sitespeed perspective, I mean, it is, uh, Google’s expectations from us are very high. We want to make sure that we’re getting as close to meeting those as possible. Uh, but from, yeah, that, that entails from a technicality standpoint, making sure that our sites are loading at lightning speeds.

Honestly the, the faster, the better. And, and it does get into the technical side of things of how sites are coded, you know, what platforms do you use, stuff like that. Um, and so, but there’s always a way to make sure that your site is, is super, super fast. Um, and it, and this also kind of touches into what we described to now with images of even looking at, you know, how to make sure that, you know, taking advantage of, of any optimization efforts with, you know, providing images for specific, uh, platforms or devices.

Bobby – Signa Marketing (22:32):

I mean, in that sense, uh, so that you’re not loading this huge image on a mobile device, you know, you can in a different version of it that smaller, more compressed. Um, and then also making sure that all your accessibility, uh, issues are always resolved. Um, accessibility is, uh, a big, big aspect. And that’s also why it’s all texts. The time texts are important too, because it’s, um, it’s for, you know, if, if so that people that can understand contextually what it’s about, if the image is not rendering and stuff like that too.

So, so accessibility goes a long way too. And that’s something that Google does look for if your site is not me as having issues with accessibility in that sense. Yeah. You’ll, you’ll pages will get penalized in some way. Yeah.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (23:12):

Yeah. And nowadays, I think if you’re using WordPress or something very simple, they, uh, I think all of them now are optimized for PC and for cell phone. But I would say that, you know, if you still have a site that might have been built, you know, that hard coded back in the day, that’s something that you definitely need to check out because, uh, the sites that were designed for a PC, they just do not load correctly onto a phone.

And that can be a big thing. And the other part of that is if, um, you know, you need to check out it’s little easier on, um, you know, when I’ve run some Google, uh, excuse me, some YouTube ads where you can go and see, but you’d be surprised, especially on the YouTube side that maybe 75% of the traffic nowadays is, you know, 75, 80% comes from a cell phone. I mean, so most, most everybody, you know, except for some of us old timers that still get on the computer, cause we need to have a big screen to see what’s on there, but most, most people are doing everything off of their cell phones nowadays.

Bobby – Signa Marketing (24:16):

Oh yeah, yeah, no, there’s a lot of industry that, uh, that mobile devices just makes up more than half of the traffic for a site. There are definitely certain industries that, uh, it’s still the, the reverse, I would say, even, uh, businesses that are, are in really large spaces, maybe like really large engineering firms or like stuff like that. You’ll see that desktop still takes over in terms of traffic. But, you know, as if you’re on a, especially on a, B to C business to consumer market, hands down mobile phone,

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (24:49):

Uh, we need to wrap this up. I know one more point though, is it’s good to look at your audience to see where that’s coming from because, uh, one time on, uh, doing a YouTube ad, I made a mistake. And for some reason I had checked, uh, Europe as my target market.

And, you know, it ran for a few days and I started noticing, I was like, wow, all this traffic is coming from TVs and S I guess in Europe, they must use a lot more TVs for surfing the internet than what we do. But you know, it just, it’s a little bitty thing like that, that whoever that audience is wherever they reside, there may be those little differences that we need to share, pick up on.

Bobby – Signa Marketing (25:30):

Oh, yes. Yeah. Not that hands down. Yeah. Yeah.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (25:33):

All right, Bobby. Well, thanks a lot. Hey, tell everybody how they can reach out and get ahold of you.

Bobby – Signa Marketing (25:38):

Yeah, absolutely. So, uh, if you have any additional questions or you’re like, you have a specific situation, you’re like, man, I wish I could just get the answer for this. Uh, feel free to send it my way. I have a cool show called blueprint, but we answer questions on the fly, uh, on our YouTube, uh, show. So if you have a question, feel free to find us at taking the marketing is our handle on all social media. So you can find us on Instagram, Facebook, Twitter, YouTube, or even LinkedIn. And even if it’s a comment or a direct message, we’re always scraping those questions and making sure we answer them on the next episode.

Roy – The Business of Business Podcast – Digital Marketing Series 2 SEO Episode 2, On-Site Strategies To Increase Visibility (26:09):

Okay, great. So y’all tune in, we’ll go back next week, go back to last week and you can look at the introduction to SEO and then stay tuned next week. We’re going to be talking about, uh, offsite SEO. So until next time, Bobby, thanks again for your time. Of course y’all can find and we’re on all the major, uh, social media platforms, as well as all the podcast platforms until next time, take care of yourself, take care of your business.

Signa Marketing Website

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