Digital Advertising and Marketing

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Digital Advertising and Marketing with Kyle Porter

Here’s how Kyle can help you.

You want to be able to focus on what you do best, so that you can grow your business and actually enjoy the process.

And to do that, you need a simple, clear, and effective marketing plan that just works. The problem is that there are so many voices telling you all kinds of different things that it’s hard to know what to do next to bring in new customers. You’re left feeling trapped doing stuff you hate and overwhelmed by everything on your to-do list.

I believe everyone deserves to make a great living doing what they love to do, and that it should be fun to build your business. You should have support and a clear path to the business you’ve dreamed of.

I get it. I’m a local business owner myself and I know what it feels like to look down an empty pipeline and wonder where the next customer is coming from. I had to learn, from a lot of trial and error, exactly what it takes to get customers and keep them coming back again and again, and I can help you do the same thing.

Here’s how we’ll do it:

First, we’ll figure out exactly who your customers are and what they need from you to make their lives better.

Second, we’ll build the marketing materials that drive traffic and generate sales.

Finally, we’ll create a plan to deliver more than your customers would ever expect – creating awesome, memorable experiences that get them spreading the word about your business for you and creating a loyal community of fans.

Before you send another email, post another ad, or write another page on your website, let’s make sure your message is clear and your customers are listening.

So schedule a call with me today, and stop logging countless hours getting nowhere, stuck in a business that owns you instead of the other way around. Instead, let’s build a marketing plan that makes your dream business a reality and brings you the success you deserve. 

www.guidepostmarketing.com

Home – The Dojo (dojodifference.com)

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Predictive Index Talent Optimization with Marty Ramseck

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Welcome to our latest episode Predictive Index Talent Optimization with Marty Ramseck

Marty Ramseck with PI Midlantic

Talent Optimization Advisor

Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna.

An expert, who helps organizations intentionally design and implement a people strategy, building powerful teams and cultures to match their business strategies.  

He helps employees become more engaged, productive and satisfied by facilitating self-awareness and an understanding of an individual’s motivations and natural behaviors through the talent optimization discipline and Predictive Index® methodology.

Marty’s primary focus is on partnering with Senior Leaders to build a talent strategy that maps to their business goals. In 2016 Marty joined PI Midlantic as a Talent Optimization Advisor to help companies and professionals to reach exceptional results.

Marty earned a Bachelor of Arts degree in Psychology from the University of Dayton. He lives in Southern California with his wife Nancy of 36 years.

www.pimidlantic.com

See our latest episodes at www.thebusinessofbusinesspodcast.com

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Coronavirus: Coping with Chaos with Colleen Elaine

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Welcome to Coronavirus: Coping with Chaos with Colleen Elaine

How to manage uncertainty

Colleen Elaine, Bd Cert Hyp. IACT

Colleen Elaine helps exhausted entrepreneurs unravel the self-betrayal that often shows up as self-sabotage so that they can claim their power and live life fully on their own terms. Board Certified Hypnotherapist and Reiki Level II Practitioner, Colleen merges her expert skills and intuitive abilities as she guides and compassionately supports clients using the powerful Rapid Transformational Therapy (RTT) processes to excavate the root cause of their issue. By tapping into the subconscious mind to uncover the ‘when’ and ‘why’ behind the limiting belief, clients are then able to understand, release and transform it. Colleen is an Expert Instructor for Inspired Living University TM, bestselling coauthor and contributor to Aspire Magazine.

Colleen lives in Florida with her husband and teenage daughter and they are blessed to also have their two adult sons and their families within close proximity. When she is not working with clients, she enjoys spending quality time with her family by sharing laughs and healthy meals together, getting outdoors and enjoying nature or reading up on anything related to her passions of personal development, health and mindset.

Learn more at www.ColleenElaine.com

ColleenElaine880@gmail.com

https://www.facebook.com/britelifetransformations

https://www.instagram.com/colleenelaine_hypnotist

https://www.twitter.com/cemillett

https://www.linkedin.com/in/colleen-millett/

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Employee Engagement with a Hybrid Remote Workforce with Richard Hadden

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Employee Engagement with a Hybrid Remote Workforce with Richard Hadden

Richard Hadden is an author and workplace expert with a focus on the connection between Employee Engagement and business results.

He’s the co-author of four books on Leadership and Employee Engagement, including his latest book, Contented Cows Still Give Better Milk.

As a Certified Speaking Professional, Richard has spoken and conducted training, over the last 20-plus years, for more than 1200 audiences on five continents.

www.contentedcows.com

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Marketing 101 with Denice Bailey

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Welcome to Marketing 101 with Denice Bailey.

dbaileygroup, llc is a full-service marketing and public relations firm offering clients a wide range of solutions to ensure their needs and objectives are met.

Whether your needs are to identify and secure new clients, deepen your current client relationships, or your need to stand-out from your competition, we will listen to you and partner with you to define your needs and objectives, then strive to develop solutions that don’t just reach these goals, but exceed them. Our experience in marketing research, traditional and digital marketing, public relations and graphic design solutions will be the foundation for your success. Because the true measure of our success lies not in the recognition and awards we receive, but in the effectiveness of our solutions for your specific needs and, your continued satisfaction.

“Professionals today need to define their target audience and present an enhanced presence and detailed strategy – and they need it done in a timely, cost-effective way. That’s where I come in. Whether my clients need support for their existing marketing departments or an entirely “off-site” marketing team; I’m here to bring a wide range of resources and years of expertise to the table. Ours is a customized – not an off-the-shelf – marketing strategy that never fails to exceed expectations.”

Denice Bailey, Principal and Senior Account Executive, has over 30 years of extensive marketing and public relations experience. Prior to founding dbaileygroup, she worked as manager/director in marketing for a number of different companies including Zachry Associates, the Abilene Reporter News, The Business Press of Fort Worth, and Morren+Barkin. Her previous client list has included such names as Aviall, Inc., The Associates Financial Services, Fort Worth Symphony, St. Joseph’s Hospital, Abilene Convention and Visitors Bureau and the Physicians Reliance Network. Denice is involved in many civic and community organizations and activities.

www.dbaileygroup.com

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Roy (00:02):

Hello again, this is Roy with the business of business podcast. You can find us of course, at thebusinessofbusinesspodcast.com on iTunes, Stitcher, Google play, and Spotify. So today we’re fortunate enough to have, um, a great marketing consultant, Denice Bailey with the D Bailey group. She’s going to be talking to us, kind of taken us back to a marketing one Oh one.

I think the, um, this, this talk will cover a wide range of audience listeners. From those that are just starting out to, uh, those that may, uh, do periodic marketing. But nothing that is consistent to those that may be have, uh, curtailed their marketing efforts due to COVID. And then of course, uh, you know, this is going to work for smaller midsize and large companies, uh, as well as the solo preneurs and either even some not-for-profits. So, um, without further ado, we’ll just, we’ll welcome, Denice, and how’s it going?

Denice (01:13):

Hey Roy, thanks for including me in and asking them. And I’m honored to be joining you this afternoon.

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7 LinkedIn Tips to Improve Your Outreach With Jessica Koch

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7 LinkedIn Tips to Improve Your Outreach With Jessica Koch

  1. Audio name pronunciation next to your name
  2. Addition of Stories to LinkedIn
  3. Calendly to set appointments
  4. Join Groups where your customers are to keep up
  5. Send a direct message to fellow group members without Inmail
  6. Set up events to notify others
  7. Post and comment on others post

www.jessicakoch.com

Jessica@jessicakoch.com

Listen to previous podcast www.thebusinessofbusinesspodcast.com

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Roy Barker (00:02):

Hello, and welcome to the business of business podcast. I’m Roy Barker, your host. We have an awesome guest with us today, Jessica Kotch. She is a speaker trainer sales and marketing consultant. She has worked with high profile fortune 500 companies, government agencies, as well as small businesses. Jessica. Welcome.

Jessica Koch (00:26):

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You Have Found The Perfect Candidate, Now What?

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nina ross, human resources, HR, roy barker, candidate

You have found the perfect candidate, now what with Nina Ross, with Nina Ross Business Consulting, is a free-lance Business Operations Manager.  Business owners hire me to assist in corporate decision making and strategy.  I provide my professional, unbiased opinion on all matters related to operating your business.

Nina is a problem-solver with many years of expertise managing and resolving issues that occur during the daily operation of a small-medium sized company.

You can contact Nina at www.ninaross.solutions

Listen to previous podcast thebusinessofbusinesspodcast.com

Please listen to our sister podcast at www.seniorlivingsalesandmarketing.com. You can check out Roy Barker at www.roybaker.com.

Full transcript below.

Roy Barker:                        00:01                    Hello everyone and welcome to Episode Six of The Business of Business podcast. I’m your host, Roy Barker. As a reminder, you can find us on iTunes, Stitcher, or Google Play so please download and rate and share the podcast to make it easier for others to find. You can also sign up for our newsletter at thebusinessofbusinesspodcast.com.

You can also go to check out our sister podcast at www.seniorlivingsalesandmarketing.com. So today we’re gonna touch on a little bit of human resources. We have a great guest, Nina Ross, and she is with … She just runs Nina Ross Consulting out of Houston, Texas and so Nina, welcome to the show. If you don’t mind, could you just tell the listeners a little bit about how you found yourself in this HR consulting role and then a little bit about what your business does for other companies? Continue reading

Mastermind Groups Explained with Beth Cody

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Beth Cody, Roy Barker, Mastermind Groups, The Business of Business PodcastIn Episode 5 Roy Barker talks with Beth Cody about Mastermind Groups.

Beth Cody started in Digital Marketing as a way to avoid the typical college trap of delivering pizzas or flipping burgers and found her passion for working with businesses focused on education. Today she works with exhausted business coaches looking to move from six-figures to seven or more with high-ticket online masterminds.

Listeners of the Business of Business Podcast can contact Beth directly at 386-965-2094 to schedule a FREE 30-minute consultation to see if a $5k-$25k per participant mastermind is right for them!

Please visit our website www.thebusinessofbusinesspodcat.com, www.seniorlivingsalesandmarketing.com, and to find out more about Roy Barkers consulting and advisory services visit www.roybarker.com or email roy@roybarker.com

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Enhance Hiring and Communication with Predictive Index Assessment

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predictive index, marty ramseck, roy barker, communication, better hiringIn episode 4 I talk with Marty Ramseck about using the Predictive Index Assessment to make better hiring decisions and enhance communication among teams.

Marty has cultivated 30 years of experience in hands-on sales management and double-digit growth in every one of his ventures. He has worked for companies such as Vintage Senior Living, LivHOME, Sunrise Senior Living, CORT, and Cigna.

In order to deliver record-breaking sales in highly competitive fields, Marty had to have an advantage over others in the industry. He found that advantage through an exceptionally strong match in recruiting, training and individual coaching using the Predictive Index.

Marty’s primary focus is on partnering with Senior Leaders to build effective teams and design innovative solutions to organizational issues. In 2016 Marty joined PI Midlantic as a Senior Consultant with a focus on California to help companies and sales professionals to reach exceptional results.

Marty earned a Bachelor of Arts degree in Psychology from the University of Dayton. He lives in Southern California with his wife Nancy of 34 years.

Marty’s contact information is:

949-545-8121

mramseck@pimidlantic.com

www.pimidlantic.com

When you reach out to Marty, be sure and mention the podcast for a complimentary Predictive Index Assessment, a $200 value.

Please visit our website www.thebusinessofbusinesspodcat.com, www.seniorlivingsalesandmarketing.com, and to find out more about Roy Barkers consulting and advisory services visit www.roybarker.com or email roy@roybarker.com

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Episode 3 Leadership Development With Jeffrey Davidson

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Jeffrey Davidson, Leadership development, Roy Barker, The business of business podcastLeadership development is a crucial factor in employee retention. I was fortunate enough to speak with Jeffrey Davidson with Great Team LTD on the subject.

 

Jeffrey Davidson has been exploring the boundaries of world-class teams for over 20 years. As a recognized expert in strengthening leaders and building teams, he has worked with 100s of teams, taught thousands of employees, and consulted with multiple Fortune 100 corporations.

 

By the age of 35, Jeffrey had been both director at a start-up and president of a multi-million dollar sales organization. Despite his reading, the teaching, and different roles he wasn’t a good leader. None of his teams came close to reaching their potential. In frustration, he gave up on management and became a consultant.

 

Real leadership began when a client asked Jeffrey to build a team of analysts. He started by hiring good people. And keeping an unrelenting focus on learning and improvement. Within 2 years the team was the envy of the organization.

Eventually, Jeffrey realized he hadn’t taught people how to be a good team. The team had taught Jeffrey how to lead.

 

Jeffrey took his hard-won knowledge and went back into consulting, rescuing high-impact projects. In every instance there were at least two problems — and one of them was always teamwork. Have you noticed the world is more connected, complex, chaotic, and faster than ever before? It feels like these forces are trying to rip your business apart. Jeffrey speaks to organizations about the need for responsive leaders and adaptive teams. More, he lays out the steps it takes for leaders to get teams from Meh to High-Performance

 

Jeffrey’s goal is simple, he wants you to be outstanding … and he
wants your team to be even better. 

 

Jeffrey can be contacted at www.greatteamsltd.com

 

You can see more episodes at thebusinessofbusinesspodcast.com and our sister podcast at www.seniorlivingsalesandmarketing.com

 

You can find out more about your host, Roy Barker and the advisory and consulting services he offers at www.roybarker.com or contact Roy at roy@roybarker.com

 

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