Category Archives: Marketing

Authenticity is a Great Way to Connect With Your Audience

Authenticity is a Great Way to Connect with Your Audience Featuring Ashleigh Chanel, The Business of Business Podcast, Roy Barker

Authenticity is a great way to connect with your audience. There’s an old saying, “Be yourself, everyone else is taken”. How true is that saying? When we try to be someone we arent it really hinders our connection with others. It can also make us uncomfortable with what we are trying to accomplish. Be yourself, you will resonate with those you need to resonate with!

Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan

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Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan with Tim Fitzpatrick, The Business of Business Podcast

Marketing Fundamentals, The Starting Point For An Awesome Marketing Plan with Tim Fitzpatrick Don’t skip the fundamentals. If you skip the fundamentals, you’re gonna waste time, you’re gonna waste money. One of my favorite quotes about the fundamentals was from Michael Jordan, where he said, Get the fundamentals down, and… Read more »

Why Chris Niched Down and Now Focuses Only on Dental Practice Marketing

Niched Down and focus, Chris Pistorius, The Business of Business Podcast, Roy Barker

Why Chris Niched Down and Now Focuses Only on Dental Practice Marketing with Chris Pistorius Niched down and focus. Niching down can really be a beneficial move. While it can be scary thinking about firing some of your current clients to focus on one industry and build your new client… Read more »

What Is Influencer Marketing? Why You Should Care and Embrace It with Gordon Glenister

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What is influencer marketing? Gordon Glenister, The Business of Business Podcast, Roy Barker

What Is Influencer Marketing? Why You Should Care and Embrace It with Gordon Glenister What is influencer marketing? An influencer is somebody that can affect change in the behavior of others through trusted opinion, knowledge, and competence. So it’s very simple in those terms, anybody can actually become an influencer…. Read more »

Storytelling Is a Powerful Way to Get Your Message Across

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Use Storytelling in sales and marketing, Roy Barker, The Business of Business Podcast

By Roy Barker July 23, 2021 Storytelling Is a Powerful Way to Get Your Message Across Storytelling is a powerful way to get your message across. What is storytelling? The simplest definition according to Dictionary.com is “the telling or writing of stories. To break that down a little further, Dictionary.com… Read more »

Struggling To Create a Message Customers Actually Want To Hear? Storytelling Wins the Day

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Struggling To Create a Message Customers Actually Want To Hear? Storytelling Wins the Day With Dave Bricker, The Business of Business Podcast

Struggling To Create a Message Customers Actually Want To Hear? Storytelling Wins the Day With Dave Bricker Storytelling is the most powerful form of communication we have. We go about storytelling, by figuring out, what does our thought memory idea? We should strive to create a message customers actually want… Read more »

Want Great Focus In Your Marketing Efforts? Develop a Strategy to Keep You On Track

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Want Great Focus In Your Marketing Efforts? Develop a Strategy to Keep You On Track with Cristal Balk, The Business of Business Podcast

Want Great Focus In Your Marketing Efforts? Develop a Strategy to Keep You On Track with Cristal Balk There is a plan for everything and that includes marketing. Think about how your strategies will lead you to your goals. Set measurable metrics to stay on track. We can’t fix what… Read more »

The Marketing Funnel is a Portfolio of Actions Leading To Increased Returns

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The Marketing Funnel is a Portfolio of Actions Leading To Increased Returns with Bobby Machado, The Business of Business Podcast

The Marketing Funnel is a Portfolio of Actions Leading To Increased Returns with Bobby Machado The pandemic shined a light on those businesses that were working the bottom of the funnel exclusively. They had enjoyed a lot of activity and interest but when it dried up; it exposed the lack… Read more »

Want To Drive More Traffic To Your Website? Here Are Some Tips and SEO Hacks

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Want To Drive More Traffic To Your Website? Here Are Some Tips and SEO Hacks with Sir Sanju Ganglani, The Business of Business Podcast

Want To Drive More Traffic To Your Website? Here Are Some Tips and SEO Hacks with Sir Sanju Ganglani The old days of building a website and they will come are no more. A good website takes some thought and creativeness. You have to be able to capture your reader’s… Read more »