Are Illegitimate Reviews Bringing Down Your Star Rating? Learn How To Get Your 5 Stars Back

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Are Illegitimate Reviews Bringing Down Your Star Rating? Learn How To Get Your 5 Stars Back with Curtis Boyd

In today’s business environment rates can be the difference between a successful business and one that fails. Also, it’s good to keep in mind that happy customers tend to tell one person where unhappy customers will tell eight. Are these all legitimate reviews? Could it be a competitor? A friend of your competitor? Well worth it to find out for sure.

About Curtis

Curtis Boyd is the Founder who conceptualized Objection Co. His expertise in Online Reputation Management gave Objection Co the direction for the reputation technology. Working as a consultant with so many reseller opportunities in Online Reputation Software, he saw a lack of tools that provided insight to why bad reviews qualify for removal and what to do about them.

Objection Co started as an idea to save time for a Reputation Management Firm. That Reputation Management Firm started many years ago at the end of Nursing School. Right before the owner graduated, he figured out how to remove bad reviews. He immediately helped a local physician dealing with bad review, who introduced him to the entire physician network. Over 1000+ customers later, Objection Co is paving the way for identifying illegitimate content online. Thanks for listening.

To provide affordable and quality software that can identify and dispute illegitimate content. We want to empower business owners and marketers to feel confident that they have protection from consumers who feel they can write whatever they want, to help them comply with the terms and conditions of the websites they write reviews on. We want to help businesses create responses that generate consumer confidence, so even bad reviews can help them win new customers. Website

Listen to more great episodes of The Business of Business Podcast here

Full Transcript Below

Are Illegitimate Reviews Bringing Down Your Star Rating? Learn How To Get Your 5 Stars Back with Curtis Boyd

Sun, 8/8 6:55PM • 32:18


review, business, people, legitimate, week, google, customers, doctor, nursing assistant, Curtis, hired, money, service, clients, company, experience, business owners, pretty, administrators, roy


Curtis, Roy Barker

Roy Barker  00:08

Hello, and welcome to another episode of the business of business podcast. I’m your host Roy, of course, we are the podcast that brings you a wide variety of guests that could talk about a wide range and diverse set of topics. We want to help our small business people or solopreneurs entrepreneurs, we want to point things out that you may not even be aware of exists, but we also want to try to help you with some existing problems. So today, we’ve got an awesome guest. I’ve been waiting for a week or so to talk to excited. It’s Curtis Boyd. He is with C O. And I’m gonna let first off before we get into what Curtis does, I’m gonna let him tell his story.

It’s such an interesting one. I didn’t want to take a chance on reading it and not having the right flavor. So I’ve asked him just to tell a story. I think it’s it’s an awesome story. So Curtis, welcome to the show. And thanks so much for taking time out of your day to be here. Sure, sure. Thanks for having me, Roy.

Curtis  01:04

Yeah, my story is a fun one. It starts about nine years ago, I was a nursing assistant working in a hospital. And you know, I bathed patients, I took care of them, I fed them, I took care of people who couldn’t take care of themselves, bottom of the food chain. And that being said, One day a doctor came onto the unit. He started complaining about a bad review that he just got, and I was in a bad mood kind of you know, I so I started complaining about my student loans, and we kind of got a laugh about it. And, you know, he he kind of sarcastically said, Well, you know, if you can, you can get this bad review off, I pay for your student loans. I was like, I kind of rolled my eyes at him.

And I was like, well, Doctor, like this is you know, I owe about $32,000 he rolled his eyes right back at me. And he said, I probably lost $150,000 just this week from this bad review. He’s like, you know, I charge 10 to $15,000 a surgery. And I lost 15 consults, at least that I can count this week because of this bad fake review. And he’s like, so Curtis, I’m not joking. If you can remove it, I’ll I’ll take care of your student loan. So it was like, wow. At the time, you know, I I was a nursing assistant. I didn’t know about business, I didn’t know about contracts. I didn’t know how the exchange of money worked in exchange for, you know, services or goods.

But anyway, my mom worked at the hospital at the same time. She She vouched once she said she knew who he was, and he was a good guy. So if he said it, he was probably good to go. You know, the next day I called his, his, his his office, you know, his private office and verified with his assistant to the Secretary that, you know, just wanted to make sure like that we’re good if I can, if I can really do this for him. He really, he really paid that amount. And she was telling me you know, how he had hired lawyers, how he hired marketing consultants and, and reputation guys, and no one was able to help them angered so I was like, Okay, I’m on the case.

Like, we don’t need to sign anything. I don’t know anything about this. I’m just I challenge accepted, because I knew it would take me probably two to three years of non stop saving and to make that kind of money, right. So just all at once have that kind of fun, that kind of money. So I was like, Okay, let’s do this. 24 or 48 hours of me banging my head against the wall trying to do everything I could that I knew, like, I failed miserably, right? I was like, I’m computer literate. I’m competent on on computers. I’m sure I could figure it out. got nowhere. I, I had about $800 in my bank account at the time, I bought an airplane ticket to San Francisco to stake out employees that worked at a certain company. And I literally hung outside the building.

And I would ask people walking around the building. Hey, I’m sorry. Excuse me, do you? Do you work at this company here? Do you work there? No, no, no, I don’t need any money. I need to know. Remove a bad review. Got a doctor in Los Angeles. He’s got a fake review. I’m trying to remove a form I need help. And then you know, no, no, I’m sorry. Can’t help you can’t help you. You know, I did that for three days. I did that for three days, hundreds of people. And I felt like a crazy person because I didn’t know what I was doing. I was a young kid just trying to solve a problem. I was 2023 years old at the time, pretty much broke just desperate to try and solve this problem for this doctor.

Anyway, on the third day, I met a girl at the time. She worked in this in a very specific department at that company. And she took me to a Starbucks is right down the street and she sat down with me. And she took about 20 minutes of her time. That changed my life. But she she wrote step by step she she instructed me what to do on how to get that legitimate review removed from the site. And I implemented it that night and about 48 hours later, I had a check for $32,000 Wow. As a physician who started raving about me, right, he was on the board of directors for that entire physician network.

So within a week, he had referred me to almost 670 doctors, right for the whole Medical Center, he taught me how much to charge per month, he set me up with a bookkeeping CPA guy. And before I know it, I’m running an online reputation practice disputing legitimate reviews for doctors. One reputation, you know, one, one physician network turned to five or six over a few years. And before you know it, I had a I had a thriving business, I ended up going back to school, you know, I heard that I was going to replace our jobs, you know, that AI was going to take over, right. And I was like, Well, you know, if AI is gonna replace me, I may as well be the one to build it.

So I started up, I went back to school to learn how to code, started a software company that could look at reviews, the same way that I do. That could look at reviews, and make a determination if they qualify for removal, based on all my years of knowledge. Doing this as a service for some for so many businesses and that’s exactly what does. does. We use technology, not only to identify legitimate reviews at scale, but to actually do all the fulfillment at scale.

So to write out these letters, and disputes and flags to the administrators at all these different review sites, and that way, computers gets to focus on fulfillment, or while I get to focus with my sales team on growing the business.

Roy Barker  06:36

Wow, that is such an awesome story. I mean, talk about being, you know, in the right place at the right time, but also listening to somebody’s problem and thinking, Hey, you know what, I could solve that problem. So, I mean, what a success story.

Curtis  06:51

I didn’t know if I could. I just knew that if I could, if I actually did it. Like, if I really was able to solve this forum, I would, I was gonna have all this money. I didn’t know what I was gonna do with that money, but I was gonna have it at least, right, right. And for me, that that opportunity I just couldn’t pass up is too big of an opportunity. Like, I took, I took weeks and I’ve, you know, finally took the courage to say, you know what, like, I’m not I need help. And I don’t know who can help me.

I’ve called everyone I could think of, I’ve called, in all the people want to talk to me, I need to go, I need to go there. And I need to do it. And so I ended up just doing it, and it ended up panning out.

Roy Barker  07:32

Yeah, and perseverance today. That’s it, you know, sticking with it. So that’s awesome. So, um, let’s just talk about how big of a problem this is, before we go too much further. I mean, because it, it is a problem. But how big of a problem would you estimate this to be?

Curtis  07:48

Yeah, that’s a great question. Um, you know, in 2020 2020, Google, on their blog, published that they removed 55 million legitimate reviews off Google Maps. Wow, that’s just Google, right. That’s not Yelp. That’s not TripAdvisor. So Google had 55 million fake reviews on their platform, it’s a huge problem. You know, a lot of legitimate reviews. You know, a lot of competitors, unfortunately, are paying these astroturf offers overseas, to defame their local local competition, because they want to outrank them, right, they want to, they want to have a higher star rating, they want to have more, you know, they want to be be looked better online than their competitors.

And for those for those business owners who, you know, don’t have, you know, any ethical dilemma doing that they’re getting away with it right now to they are that, you know, they’re spending money hand over fist on these fake reviews. Well,

Roy Barker  08:54

yeah, I mean, that’s probably a half the estimate, but, you know, just for your doctor alone, $150,000. And he said, that was in the last week that it cost him that.

Curtis  09:06

That’s right. That’s right. He thought that in his private practice, he probably lost 150 grand that week. You know,

Roy Barker  09:13

so we can multiply about half that times is 55 million and that’s an astronomical number.

Curtis  09:19

Yeah, yeah. I didn’t know doctors made that. You know, I didn’t know cosmetic surgeons made that kind of money. Yeah. Turns out to do yeah. And it opened my eyes to the world a little bit, you know, working as a nursing assistant, you know, making you know, 11 $11 an hour and change learning that some people make 150k a week Yeah, right. Oh, why why didn’t ya dries a little bit? Yeah.

Roy Barker  09:44

So, um, how to first off let’s talk about how do we tell if we do have a bad review as as something that we should be looking through? Because I don’t know I’m sure the Google Maps I don’t know if you know, if you have the account, if you get deemed if I mean, like you get a, an alert, if you get a review on that, or what do what should people do to help themselves here?

Curtis  10:08

Yeah, absolutely, you know, when you’re, when you’re getting your business started, it’s really recommended that you get all your listings set up, right. And that includes your Google My Business that includes your Yelp profile that includes a lot of other social profiles that are out there. That’s really good for your local SEO, right. And it’s not just for the record, like the notifications, which are great once they start coming in. But But really, to get your online presence really set up, there’s a list of about, I’d say, 300 directories that you want to get your business on, that have the NAEP data, the name, the address, and the phone number, you can google afraid is like business directory listings, list, you know, the ultimate Business Directory list, right?

And you can, you can just do it one by one yourself, or you could hire a freelancer to fill them all out for you. But um, but that’s certainly an important thing. And once you do claim your business, your you know, once you do get your business on Google My Business, and once you do get your Yelp listing set up, you want to claim it, make sure you’re the admin and not be that way you receive all the notifications, anytime there’s any type of engagement, whether it’s a review, or someone’s messaging, you, you know, and they’ll notify you for sure. But also what I recommend setting up our Google Alerts.

These are Google Alerts also will notify you anytime someone creates an article or someone creates a Google post about you either by your your name as a keyword or your business as a keyword. And you’ll be notified via email anytime it hears something about you. It’s like a social a free social listening tool.

Roy Barker  11:44

Okay. Yeah, that’s awesome advice. And so, you know, we talked a little bit, excuse me, in our initial conversation, as you go through time, something’s going to happen. And I look at, I look at the reviews as a good thing, legitimate reviews, let me clarify, I look at legitimate reviews as a good thing, because I can’t always monitor every piece of my business. So if some, something else is not happening, right, it may clue me in that here’s a process or an employee, or here’s something that needs fixing that I can actually get a handle around. And so you know, we talked about, we need to engage with that review, let people know, Hey, sorry.

And this is a it’s a delicate technique, because we don’t want to, you know, we don’t want to start a firefight with. You don’t know what you’re talking about, you know, we didn’t do this, you just because all of a sudden, now you’ve just taken a little kernel of something that could be fixed. And he really blown into this big bonfire. Whereas if you address it, say, Hey, sorry, we’re fixing it, what can I do to make it right? That really shows to a lot of other people that, you know, you’ve got your stuff together. So can you comment on that?

Curtis  12:57

Absolutely. Absolutely. So when you get a bad review, the first thing you got to do is figure out Who’s it from? Right? Like, well, who is this person? And what’s the relationship to my business? Right? If it’s from a customer who had a personal consumer experience with you guys, they have every right to review you, right, and every reason to review you because they had an experience with you whether it was good or bad. Um, anyone else kind of goes along the lines of maybe they shouldn’t be on there. Right, right. But yeah, for the for when for your business that gets a legitimate review from a customer who’s unhappy?

Yeah, the first thing you want to do is privately, you know, take the conversation offline. And try to provide a secondary experience, roll out that red carpet. Do whatever you can to provide a secondary experience that inspires them to come back online and say, You know what, they screwed up. But I’m really, really, you know, I’m really excited that the business owner did this, this and that, for me. He really cared. I was really shocked by how much this company cared. And I’m so glad that they were able to take care of this for me.

Because when, like, for me personally, in the reputation space, if I’m going to hire an expensive consultant, or an expensive roofer or solar company, like doesn’t matter what they do. If I see a one star turned into a five star right off the bat, I know that that company cares about customer satisfaction. And I know that if they screw up, they’ll at least try to make it right. Right,

Roy Barker  14:31

right. Yeah, and so, you know, that’s pretty, pretty simple philosophy for legitimate You know, when they, when we can trace them back to the US they were a customer, they did business but so let’s talk about this illegitimate factor because I guess the reality and I’m not that big of a writer, I mean, I’ve gone out and give some good reviews, when I’ve had superior service or it needed it, but can I just get on it. anybody’s Can I just review anybody’s service or, you know, I guess, let’s take the local restaurant up here, I could just jump on there and give them a negative review without ever having stepped in their door.

Curtis  15:12

Technically, can but it, the review May, you know, violate the content guidelines, right or the terms of service of a given review site. Okay. So you know, whether it’s a community member who you know, participates on that site, or a moderator or an administrator, they can flag your content and remove it, based on what your review says. Now, if you let you know, what happens a lot of the times is people who kind of know how the review sites work, even though they never had an experience with the company in their in the content, they’ll say that they did, right, though, they’ll lie and they’ll say, you know, I hired these guys, and they were horrible, yada, yada, yada.

So when the administrators look at it, the administrators here is going Why do you want us to remove it says that, that they worked with you. And it says that they had a real, like, legitimate root experience with you like, that looks legitimate? Why do you want us to remove it right? And even though it’s completely fake, so that’s, that’s when business owners, then we’ll come find a company like ours and say, hey, look like we’re having trouble here. We get two to three reviews a week for the last month and a half like this, it you know, we were at 4.5 star in our like, three, six, and it’s hurting our sales team, like our sales teams getting killed, like objection, after objection is lining up, like their customers are afraid to work with us.

And Google or whatever site isn’t removing them like that. They’re not listening like they, they’re, they’re not agreeing with us. They’re not doing anything about it. And we’re I feel like we’re starting to go under.

Roy Barker  16:47

Yeah, and so the other thing I was gonna ask quickly, do you target the the services like the Googles, and the the yelps or let’s just say, for me, I’ve got a, you know, a blog, if I just wrote in that. I had terrible service from XYZ. Sir, company, do I’ll pick that up as well? Or is this mostly confined to the rating sites?

Curtis  17:15

So yeah, sites like Google and Yelp, are really our main point of focus, because it includes content and the star rating and involves a business. Okay, you know, as a b2b SaaS company, that’s our, that’s our main point of focus is helping businesses with their online reputation. And, yeah, I mean, sure, there’s like forums and review sites, you know, like pis consumer and, and what have you, where you can complain about businesses, but it doesn’t include a star rating, it just gives you a, you know, a place to rant and write about your experience, okay, as

Roy Barker  17:50

an article, and I guess those the other significant difference I’m speculating here is that I could write a blog about anything, the chances of that local consumer actually seeing it are probably pretty small. Whereas these ratings that you’re targeting, when you pull up something on Google, usually they have the ratings that kind of fall right under them. So they are kind of present in your face.

Curtis  18:15

Absolutely, because customers, once they you know, for once they learn about your business through some some sort of marketing channel, right? They engage with you, they get a quote, and then before they hand you the credit card, they do research, they do their due diligence, right? And they would they, if it’s not a word of mouth referral, and they really trust you in like, you know, they’re going to look at your online reviews, especially if what you sell is over 20 $500 there’s a lot of research, that anything above 2500 bucks, that due diligence starts to skyrocket 80 to 90% of consumers well are going to do their due diligence, if the ticket is more than 2500 bucks.

So once that happens, and your ratings are not so good, they’re gonna scare off your estimates, they’re gonna scare off all the people you’ve already invested time pitching and proposing to and your conversion at the bottom of the fell out your sales funnel is going to plummet. there’s a there’s a lot of research on this. Harvard did a great study as well as Stanford. And what they said is for every star rating, you’re missing, you can attribute that to nine to 20% of your annual revenue, right? So if you’re missing two stars, that’s 20 to 40% of your annual revenue, just gone.

Roy Barker  19:34

Yeah, and that’s another great reason that we should always follow up and ask our customers if you’re happy and satisfied, you know, please rate and review us so we can kind of build up those goodwill because I don’t know if this is still a good fact or not but used to they said customers that were mad at you would tell eight people how bad you were. Whereas a happy satisfied customer Tell one.

Curtis  20:03

That’s right. Yeah. Numbers are even higher. I think it might be 11. But, uh, yeah, it’s it’s crazy, you know, customers, when they pay for something, they expect it. Right? Right. I just gave you money, like, you’re doing your job, right? Do do whatever it is, I’ve hired you to do. Right, thank you. Right. And less than that, but that’s kind of it like, you know, kids businesses, you know, they want to earn reviews. But, you know, unless they’re really providing outstanding, outstanding experiences, right? They’re not going to generate that feedback, because customers are like, well, I gave I paid you like, what more do you want?

Like, I’m sorry, like that, that, like, I’m not, I’m not being like, what am I? What am I getting out of this? Right? Right. So, um, for that’s why it’s so hard to get lots of business reviews. And what I try and tell my customers is that in order to generate five star reviews, you know, they need to generate five star experiences. And on top of whatever it is that they took money for that product or service, they need to go above and beyond that, in order to get that five star review. Because if you want something extra from your customer, you need to give them something extra, not money, right? Not like bribing them, but a little thing, like lots of little things. And I can give you an example.

Um, you know, I was, uh, I was at a car dealership, and I was I was looking to buy a car. And as soon as I got on the lot, you know, they’re like, yeah, we’re gonna, we’re gonna, we’re gonna wash your car and polish your tires for you, whether you buy a car or not today, and they did it right. Like, without asking for anything, like, without me purchasing a car without me leasing anything that you know, right where I parked the car, they took care of me, they took care of my car, they did something that they didn’t have to do, just to just to make me happy, right.

Just to make my experience better with their dealership. And it works. Like I was like, wow, that’s, that’s, that’s really fantastic. So I like to encourage business owners to just go above and beyond what it is they were originally hired to do. If they want to earn five star experiences, just blow the blow that blow them out of the water.

Roy Barker  22:14

Yeah, that’s definitely good advice to get people to, to do that. Just because it is so hard to get, you know, like you said, I’ve exchanged money for a service. So I’m pretty much as a consumer, I’m done. And if you ask me to do something extra, it’s got to be over. We’ve got to be over normal. So it’s for myself, you know, working with a handful of clients. I mean, I could tell pretty quickly if it was one of my clients. But, you know, let’s say the pizza place down the street or a larger business that just has a lot of churn. You know, what is a clue that a review is not from a legitimate customer?

Curtis  22:57

Yeah, that’s a great question. Um, you know, sometimes they say it like right in the review, like, I used to work here, and the manager, Tom is such a, this, this and that, like, sometimes they’ll just stay in the review. And you be like, what, like, I get like, we had, like, you know, when we fired you like you weren’t happy? Like, you’re not technically allowed to write a review for us. Right? Right. Those administrators, they’ll remove that review. Yeah. But of course, you want to take a look at the content. Does it sound like like a normal experience? Because you’re living and breathing and what your business does? You know, exactly what type of experiences that you’re turning out?

Does it does it sound? Okay? Like, does it sound kind of right. And then also, you want to take a look at the profile, like, actually click on the profile, because on Google and Yelp, what’s really great about these sites, unlike a lot of other sites, you can actually click and do some research on who this person is, Where do they live? Where what other businesses have, they’ve been reviewing, fill looks filled out complete, organic, canned stuff, most likely, it’s probably a real person. Now, the con artists are getting better at doing that doing a better job with this. But yeah, just spend a minute or two just clicking around to see to see what the behavior of this profile looks like and, and try and make a determination for yourself.

Roy Barker  24:19

Yeah, and I have seen where there’s been accidents that you know, for bigger chain, like I went to, you know, pizza place number one and pizza place, reviewed pizza place number two accidentally, so it doesn’t hurt to go through those and just make sure also that it’s even your business and sometimes it just it’s a matter of reaching out and saying, Hey, are you sure it was us? Can you give me some details and see if they’ll even respond to most of the time legitimate is probably will.

Curtis  24:48

Absolutely. When you message people privately through Google or through Yelp. Most real customers will respond to you. Yeah, absolutely.

Roy Barker  24:57

So how long does this process take? Let’s just say if if it’s me trying to do this versus your your software is identifying it. And then he said, it takes care of a lot of the back end as well, sending in the, I guess the objection letters.

Curtis  25:20

Yeah, so takes, um, so from start to finish, when we onboard a new customer, it might take 10 minutes. But by the time that the administrators get our, get our dispute letters, okay, it’s pretty, it’s pretty fast. Yeah. So they have to identify their business, we pull all the reviews in our software grades, those reviews, and then they have to just push the one button, they just have to push the dispute button, and then our system gets to work. And usually within, you know, from, from the time that, you know, they they registered for free account, to the time that an administrator actually gets an email from us. It’s, it can’t be as fast as 10 minutes. Absolutely.

Roy Barker  25:59

So it’s gonna take me about an hour just to look up who I need to send an email to, and hope hope that I can get hope that I can get it through there, too. So that’s pretty amazing that it will do it that fast.

Curtis  26:10

Yeah, yeah, it’s pretty incredible. Um, you know, I think a lot of business owners, you know, just don’t have a lot of experience representing themselves, whether it’s portal or whether it’s with an administrator on one of these review sites. And that’s because they don’t take the time to learn. What are the content guidelines? What does the community service say? Like? What are the reasons why a review qualifies removal? Most people have no idea. Yeah, once you learn about it, you can become more familiar with it.

But then, you know, it’s not just becoming like, familiar with the rules. It’s also in the, in the removal letter itself. Yeah, you know, having having submit 1000s and 1000s, and 1000s of these letters, you know, we know what to say, to get them to listen to us, right? To get them to respond to us in a way that provides a good outcome for our clients. We don’t have any special relationship with them. But having experience in doing this for years and years and years, you know, we know what you know,

Roy Barker  27:12

sentence in the right order, right language to use to get to make

Curtis  27:16

Audible, right, so their own terms of service, otherwise, you’re gonna get a canned answer, where they’re gonna say, Thanks for reaching out to us, or siding with the reviewer on this one. Right. So yeah, it’s, it’s, it’s just a just a matter of experience at this point.

Roy Barker  27:32

So how long does it take for the bad review? You know, once y’all do your thing, send it out. How long does it take for it to fall off?

Curtis  27:40

Yeah, the fastest I’ve ever seen. It is about 90 minutes. Wow. And then, yeah, real fast, right. So geographically, each, each business area has its own set of moderators. So certain certain cities fall within a certain bucket of geography and their their, their, their moderators might have a really short queue. And they might get to you right away. Whereas some cities, like right now, Los Angeles, we have some clients who have been waiting almost a week and a half for just to be just to get just to be able to have their their dispute request looked at. So. Yeah, depending on on the city and the size of the queue. It could it could be you know, up to a week and a half. That’s about the longest we’ve ever seen.

Roy Barker  28:23

Well, that’s still pretty quick. Still pretty quick. Yeah, I agree. All right, Curtis, well, we appreciate you taking time out of your day to talk to us about you know, Objection, Objection, co but also just about the review process and how we can object and you know, we have the right if we think that it’s fictitious, especially if it’s not, if it’s a true legitimate review that’s poor, then the best thing to do, of course, is reach out, try to try to handle that try to make it right. Because it it will actually, it can actually benefit you when other people see that you’ve turned this review around. Is there anything else that you want to talk tell us about before we wrap this up?

Curtis  29:06

No, no, I just want to say thanks, Roy, for having me on your show. Reach out, feel free to reach out on LinkedIn. And I’m on. I’m pretty active on there.

Roy Barker  29:16

Okay. Yeah. So before we go, what is a tool? I mean, besides objection CO is a tool that you use in your daily life that really adds a lot of value to your either business or personal life. Yeah, yeah. What tool do we have? It could be a habit.

Curtis  29:37

Yeah. So you know, let’s see here. I wouldn’t have to say either HubSpot, which is an amazing CRM for our business. It helps us just stay organized with everything in our operations. Otherwise, I’m going to say Python. And Python is a it’s a it’s a, it’s a type of coding that allows us to kind of do anything We want with computers and data. So if without without either of those things, I’d be pretty much completely lost.

Roy Barker  30:08

Yeah. And I have to verify with the Hub’s. I’m a satisfied HubSpot user as well, I think, you know, when I, it’s probably been four or five years ago, I tried like seven, eight, you know, smaller CRMs. And there was nobody that even came close with the tools that they have. So we’ll put in a plug for them. But one thing I was going to ask so like, for, for me, you know, smaller clients is one thing, but for like larger clients, not when once they sign up, y’all kind of scan through your keep that scan updated. So the minute something comes through, I guess, you notify the, your client and then they can either hit accept, reject, and that starts the process.

Curtis  30:48

Yeah, exactly. Okay, can even get text notifications that they got it and they can just hit a button on their on their text messages. And our system will take start to take care of it. So yeah, it’s a it’s it’s pretty cool. Okay, that’s Python that allows us to monitor millions of businesses simultaneously. So it’s a really, really fun tool.

Roy Barker  31:10

Okay. Yeah, that’s what I was thinking. I just wanted to double check because you don’t like somebody that does a high volume that is a godsend just not having to go through all the all your reviews every day, on your own. All right, well, y’all reach out to Curtis Curtis, tell him one more time, what’s the name of the business and how they can reach out and get a hold of you?

Curtis  31:29

Sure, sure. So, again, my name is Curtis Boyd. I’m the founder of Objection, CO. And you guys can reach out to me on LinkedIn. I’m very active on there. Be happy to connect. All right.

Roy Barker  31:40

Thanks a lot, Curtis. that’s gonna do it for another episode of the business of business podcast. Of course, I am your host Roy. You can find us at We are on all the major social media platforms as well as all the major podcast platforms Stitcher, Google, Spotify, iTunes, if we’re not on one that you use regularly, please reach out I’d be glad to add it on there for you. So until next time, take care of yourself and take care of your business. Website

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