Regardless of your brand’s size or niche, digital marketing is a must. If you want to reach your customers, you need to meet them where they are – and that means your brand needs to have an undeniable online presence.
However, executing an effective digital marketing strategy isn’t always easy. That’s especially true for business owners who are already wearing a lot of hats.
But you shouldn’t despair. To get more out of your 2022 digital marketing strategy, here are just a few tips you’ll want to try.
When researching how to sell a franchise, one of the first items you will stumble across is the importance of being able to offer a highly skilled team to your successor. However, this can be difficult to realize if your business is nothing more than a pit stop for your employees.
Unfortunately, retaining employees is more difficult than ever, with some 38 million workers quitting their jobs in 2021. The “Great Resignation” has been felt particularly acutely in franchises, many of whom have a poor track record of treating their employees well.
Therefore, if you are a franchise owner looking to buck this troubling trend, the following are 5 ways to incentivize your employees to help attract and retain top talent.
Persistence drives overnight success. They’re very few overnight successes in this world. I think it’s actually a disservice to call someone that term. It discounts all the years and hard work they put in to be successful. Probably even some failures mixed in. It’s not easy. You have to show up and grind it out every day. Be persistent and consistent.
What Are Great SEO, SEM, and Inbound Marketing Strategies? Having the best website in your space is just the start. If no one is reading it then is serves no purpose adds no value. Today you have to work hard to drive the right traffic to your site, potential buyers. Those who are buyers are just vanity numbers. Use a combination of SEO, SEM, and targeted inbound marketing strategies to help prospects find your site
The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don’t always need to next shiny object in messaging. More figure out what works and replicate it.
Want more? Is your business working for you or are you just trading your time for dollars? Most of the time it’s because your business structure is all wrong. Its always better to consider these seven steps in the initial phases of setting up a business, but It’s never too late to implement these strategic changes to see changes in your fundamental business ops
