Monthly Archives: December 2021

Authenticity is a Great Way to Connect With Your Audience

Authenticity is a Great Way to Connect with Your Audience Featuring Ashleigh Chanel, The Business of Business Podcast, Roy Barker

Authenticity is a great way to connect with your audience. There’s an old saying, “Be yourself, everyone else is taken”. How true is that saying? When we try to be someone we arent it really hinders our connection with others. It can also make us uncomfortable with what we are trying to accomplish. Be yourself, you will resonate with those you need to resonate with!

How to Increase Sales and Generate More Income Through Storytelling

How to Increase Sales and Generate More Income Through Storytelling Featuring Tom Jackobs, The Business of Business Podcast, Roy Barker

How to increase sales and generate more Income through storytelling. Start 2020 off right. Work on your sales process and give storytelling a try. It really helps you connect with your prospect. Storytelling will help put them at ease and increase trust immediately. It’s really amazing the connection you can build. Step up your entrepreneur game in the new year. It will be working the extra effort to learn. We all have a story, why not use it to make more money and increase your success. 

Business Exit Planning, A Guide to a Successful Conclusion

Business Exit Planning, A Guide to a Successful Conclusion Featuring Chris Younger, Class VI Partners, Roy Barker, The Business of Business Podcast

Business exit planning. It’s really never too early to start thinking about your business exit plan. This is one of the most important parts just after starting and being successful in your business. For most, it’s their retirement plan. Some entrepreneurs are asset-heavy and cash short. Please don’t wait until the last minute to handle this. It can make a huge difference.

People Buy People: Trust Is the True Currency of Sales

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People Buy People: Trust Is the True Currency of Sales Featuring Rob Elliott

People buy People. Trust. The internet has contributed to sales becoming a lost art. We have gotten use to a consumer selecting a button on a website we have forgotten how to talk to them. This may work for more transactional products and services but for high ticket items, you still need to be able to convey how you add value. Be patient, follow up, and develop trust with your prospect.

Self-Awareness and Self-Efficacy Are Important To Being Charming and Disarming

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Self-Awareness and Self-Efficacy Are Important To Being Charming and Disarming Featuring Salman Raza, The Business of Business Podcast, Roy Barker

Self-Awareness and Self-Efficacy Are Important. Being self-aware is key to a lot of things in life. We also need to be very aware of others we are wanting to communicate with and build relationships with. We have to take into account the individuals, cultural differences, surroundings, social, emotional, and behavioral theories to be successful in relationship building.

Develop a Replicable Framework of What Makes Your Business Successful

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Develop a Replicable Framework of What Makes Your Business Successful Featuring Alicia Butler Pierre, The Business of Business Podcast

Develop a replicable framework. When you find something that works, stick with it! Develop the framework in order to use your successful processes in order to scale and grow your business. We should always be in a continual improvement process, but that doesn’t mean we are running and changing everything at one time. Be strategic, consistent, and success will follow.

Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across

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Quit Pitching Your Prospects, Try Story Telling To Get Your Message Across, The Business of Business Podcast, Roy Barker

Quit Pitching your prospects. Are you still using old sales pitches? Give them all the facts and figures and then squeeze them for the close? Try storytelling as an alternative. Develop a story that involves their problem and then how you solved it. This should be based on past experiences you have had with other clients. This will put them at ease and work magic.

Use Neuromarketing Science For More Efficient and Effective Marketing

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Use Neuromarketing Science For More Efficient and Effective Marketing Featuring Felix Cao, The Business of Business Podcast, Roy Barker

Use Neuromarketing science. What makes your consumers have loyalty? How does the consumer want to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer all of these questions, connect with our consumers in a deeper more efficient manner.

How To Scale Your Business With Facebook and Instagram Ads That Convert

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How To Scale Your Business With Facebook and Instagram Ads That Convert Featuring Shelby Fowler, The Business of Business Podcast, Roy Barker

How to scale your business. If you are looking to scale your business today you can’t discount the value of advertising on channels like Instagram and Facebook. Learn how to develop and run ads that convert